About us

Go Smarter encourages people across Tyne & Wear, Northumberland and County Durham to explore and use sustainable modes of transport – walking, cycling, public transport and car sharing – when travelling to work and school; making their journeys greener, cheaper and healthier.

The programme extends across the North East Combined Authority (NECA) area and expanded with the introduction of a new programme - Go Smarter Ways into Work - which compliments the existing Schools Go Smarter and Go Smarter to Work.

Go Smarter's main aims: 

  • We want to help businesses to save money by improving operational efficiency, increasing staff retention and reducing absenteeism.

  • We want to reduce congestion in order to boost the economy, making sure people and deliveries aren’t late and that productivity doesn’t decline.

  • We want to work with businesses to help employees consider the options available for their journey to work.

  • We want to get more young people, parents and carers, and school staff walking and cycling to school. This would cut traffic problems caused by the school run, improve safety at the school gates, and encourage people to be healthier and fitter.

  • We want school leavers, sixth-form college students and job seekers to use sustainable and active travel when accessing jobs, education, skills and training.